WifiSoftOpen Networking Experts
People connecting to WiFi in a shopping malls setting

Retail & Commercial

WiFi built for Shopping Malls

  • One network spanning every tenant and common area
  • Tenant WiFi kept separate from mall operations
  • Mall-wide analytics on foot traffic and dwell time

Trusted across retail & commercial

NSSLGlobal
Ecco Wireless
Eutelsat
Radisys
Tampnet
Vodafone
Join Digital
Zoom Info Systems

Shopping Malls by the numbers

73%
of shoppers use mall WiFi during a visit
100+
tenants a large mall network may need to support
2M+
sq ft some regional malls span
31%
longer visits reported with reliable common-area WiFi

Challenges & fixes

Every tenant wants their own network, but the mall needs one backbone

Every tenant wants their own network, but the mall needs one backbone

Individual stores often run their own WiFi on top of mall infrastructure, creating interference and making it impossible for mall operations to get a single view of network health.

  • Multi-Tenant / White-Label Controller lets each tenant manage their own network on shared infrastructure
  • OpenX Cloud gives mall operations one view across every tenant
  • Zero-Touch Provisioning onboards new tenant spaces without disrupting neighbors
Mall-wide foot traffic data is scattered across individual tenants

Mall-wide foot traffic data is scattered across individual tenants

Mall operators need aggregate foot traffic and dwell time data to set leasing rates and plan events, but that data is fragmented across whichever tenants happen to track it themselves.

  • WiFi Analytics & Monetization aggregates footfall data mall-wide
  • Captive Portal on common-area WiFi captures baseline traffic data
  • Data Compliance & Consent Management keeps aggregate reporting privacy-compliant

Related industries

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